Hov is going hard to establish himself as a serious sports agent. With Victor Cruz already under the umbrella, Jay-Z now has the Jets QB Geno Smith to add to the roster. When asked how Smith feels about joining the agency, he responded:

“I think it’s just his agency. When you talk about being in New York from a standpoint of what they can do in the city, the connections that they have, I think it’s a good move. My mother and my family is comfortable with it, I’m comfortable with it. I’m just going to move on from there, not let it be a big deal, remain humble and keep focusing on football.”

There will be new opportunities for Smith being with Roc Nation but I wonder who is really running the show? Hov is not a certified agent and their first agent is Kim Miale. Miale before joining Roc Nation had only two NFL clients – both are inactive.

The New York Daily News is reporting that standout wide receiver Victor Cruz is expected to sign with Jay-Z’s new sports agency Roc Nation Sports.

Cruz, the Giants’ salsa-happy star receiver, is expected to soon become the next high-profile New York athlete to join forces with Jay Z’s new sports agency, according to two NFL sources familiar with Cruz’s plans. He will likely join Yankees slugger Robinson Cano in the new Roc Nation Sports stable, which was founded by Shawn (Jay-Z) Carter and is associated with CAA.

Looks like Mr. Carter is wasting no time signing high profile athletes in their respective sports.  Hopefully this will inspire other to be sports agents. There’s money out here and everyone doesn’t have to be a rapper.

NY Post reports:

 

Jay-Z has launched Roc Nation Sports, a full-service sports management company and has signed Yankees star Robinson Cano as its first client.

Roc Nation Sports will be led by the rapper with Juan Perez serving as president. They have partnered with CAA Sports, a division of Creative Artists Agency to co-represent the All-Star second baseman.

“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay-Z said.

Cano is a member of the Yankees’ 2009 World Series championship team, a four-time Silver Slugger Award winner, and two-time Gold Glove Award winner.

“At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” said Cano. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”

Apart from the other rappers that went into the Sports Agency biz, Jay-Z partnering with CAA sports gives him the legitimacy to sign a player like Cano. It will be interesting to see how involved Jay will be in the day to day activities of the company but you have to applaud the power move.