Well it looks like Reebok wouldn’t let this one slide. Billboard reports:
After stirring up controversy for lyrics deemed pro-rape, Reebok has decided to end their partnership with Rick Ross.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” Reebok said in a statement to Billboard.
Now there were plenty of people that came out against the lyrics but it wasn’t until the women’s group UltraViolet planned to protest outside of Reebok’s flagship store in NYC that Reebok got the message.
This can lead to a slippery slope in hip hop. Will all lyrics be held under a microscope now because of Rick Ross? We’ll See.
What also shouldn’t be overlooked is that Ross should have used the politician’s playbook when it comes to apologizing without apologizing and maybe this would have went away.
Tags:
Reebok,
Rick Ross